Where the keynote sparks awareness and Empty the Cup delivers a one-day reset, CultureFest goes further. Over three virtual days, groups of business owners, executives, emerging leaders, and managers literally design their own culture from scratch, their core story, their core values, their onboarding process, their hiring profile. They leave trained as Mentors, keepers of the flame who lead collaboration and innovation sessions and reinforce the Rules of Engagement by managing behavior without judgment.